Play snowballs with billboard! In the Urals snow stays for half- year. Naturally, people get tired of it and dream of holidays in warm countries. In outdoor advertising of tourist agency “Charter” snow helped Ural people move far from snow. One had to choose a country shown on the board, hit it with snowball and take a picture of successful throw. The picture gave a discount for the trip to the chosen country. The news about playing snowballs with outdoor advertising appeared in many local media. Several hundred of accurate townspeople went on holidays. During a month of off-season promotion the number of “Charter” clients exceeded the figure of peak season.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko
Illustrators: Yana Akhmetshina, Dmitry Maslakov
Published: March 2011