Charlotte 49ers Football: Goal post

Our fans are putting goal posts up.

Fans of The University of North Carolina at Charlotte are coming together to help bring college football to this campus and this city. These billboards were designed to look like giant goal posts and are now visible throughout Charlotte helping to rally fans around this effort.

Advertising Agency: Luquire George Andrews (LGA) Advertising, Charlotte, North Carolina, USA
Creative Director: Steve Dunkley
Group Creative Director: Todd Aldridge
Art Director: Jon Cain
Copywriter: Margaret Bond
Photographer: Kim Hummel
Account Executive: Brooks Luquire
Account Coordinator: Jane Beasley
Media Director: Shawn Gordon
Published: July 2009

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18 comments

Guest's picture
Guest

This will not win any awards. Straight to the garbage bin it goes.

Guest's picture
Guest

Hey hack, Maybe try to be a little more constructive with your comments. It's not the best ad ever but a little respect would be nice. Why don't you show your portfolio online then we can all write random guest comments on it just like this piece.

bknowlden's picture
bknowlden
3647 pencils

I agree, that dude is an ass-clown. But you probably work at this agency which is why you are not logged in either. I personally like the idea, but I also think this site attracts spineless dick bags from time to time and its the price of getting your work seen.

creative use of media, but the message is ambiguous and not very satisfying.

Copy_Can's picture
Copy_Can

Kind of like, ass-clowns who comment right on this board on a non-traditional ad for a fencing school done by Rethink, and then, a couple of months later, do the EXACT same idea at their current agency?

Guest's picture
Guest

ZING!

bknowlden's picture
bknowlden
3647 pencils

thanks for looking at my book : )

Copy_Can's picture
Copy_Can

I didn't look at your book, I (just like many) never forget a hack.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Ditto. Nice creative use of installed board

Ed Mintone's picture
Ed Mintone
585 pencils

?

Pedestrian's picture
Pedestrian
476 pencils

I'm sorry. What the hell is the message here? Our fans put goal posts up? WHAT?

JPhilly's picture
JPhilly
173 pencils

I like the goal post installation, but what does the message mean. I don't get it at all. How are fans putting goal posts up?

Guest's picture
Guest

I looked at the website. It looks like the team doesn't exist yet. They are selling seats in order to get in started.
So I guess the message is that the fans are putting goal post up , instead of tearing them down.

Guest's picture
Guest

up for review in 6 mos.

Guest's picture
Guest

I get it, putting them up due to building a new team. That is very clever! I like this, it would turn my head if I was driving down the road and peak enough interest to check it out online. Well done

Guest's picture
Guest

It's fine. Next.

Guest's picture
Guest

i like the goal post execution, but i have no idea what the ad is communicating.

Guest's picture
Guest

the person who wrote the first comment is pobably the worst advertising creative ever. what an ass-remark.
maybe Show us YOUR work huh.

Guest's picture
Guest

Maybe you should stop hiding as a guest yourself and reveal your real identity, "huh"?

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