Agency Network: 
October 2010

Outdoor advertisment created by Ogilvy, New Zealand for Chapel Bar, within the category: Food.

$10 pizza from Chapel Bar

Advertising Agency: Ogilvy, New Zealand
Account Director: Paul Manning
Executive Creative Director: Damon O\'Leary
Copywriter: Richard Loseby
Art Director: Martin Hermans
Typographer: Adrian Fitzgerald

Comments (18)

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atb2005's picture
Activity Score 13557

First those infamous blasphemous posters, now these (not to mention the name of the place). Though I'm an atheist, I think religion should stay out of advertising unless what's being advertised is directly related to it. That aside, looking at Jesus or Virgin Mary does not make me want to order a pizza. The first rating was 8. Maybe Ivan gave it.

ivan's picture

The name of the place directly relates to religion: "Pizza Chapel". So I guess it qualifies this criteria. Btw, the same concept stands for any other taboo subjects too in my opinion. For example don't use sex unless it's related to the product. And I didn't vote.

atb2005's picture
Activity Score 13557

The name has to do with religion indeed. But the place itself does not. It's all branding. Anyway. Given the fact that religion has been dying in New Zealand, this campaign may work. With regard to the rating, I thought it could be yours. Apologies.

ivan's picture

True. It is part of branding.

sirvan's picture
Activity Score 29860

Totally agree.


"I love some things, and don't love some other things."

Guest's picture

no rate

reasonwhy's picture
Activity Score 147

I don't like religions at all, but i'm chocked.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This pizza is so holy ;p

Christians who are offended by this should get a grip on reality. I think it's funny and it matches the name quite well. Bravo.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Any "religious" campaign that can offend an atheist (sic), gets my vote.

The Jobless Writer
Will Think for Salary

CUTIEPIE's picture
Activity Score 347


Guest's picture

i like it =)
its quite ilarious

Dzsoi's picture
Activity Score 8518

Good for cynical atheists. For me, for example.

Guest's picture

Imagine if it was a picture of Mohammad instead - how long before there'd be riots, fire bombings, flag burning etc?

CUTIEPIE's picture
Activity Score 347

I think is visuallly nice, not offending, not mocking, not even glorifying, just nice, and am not an atheist nor a great believer, just an admirer of the world (that sounded kinda mystical ;P) If what the place is offering is the holy place for pizza so what! when we are hungry we "bless" a good piece of food dont we? leave it alone :)

Billoughsby's picture
Activity Score 5144

If the two Chapel pieces were judged like all other work here -- and they haven't been because the subject of religion seems to upset people's balance, reducing everybody to a cheerleader pro or con -- someone would already have said "first thought", "student idea" or "obvious". It's all three, in my opinion.

That's it.

Guest's picture

blasphemy. period.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Why halo there! Nicely rendered stained glass pizza.

Write a wise saying and your name will live forever – Anonymous.

cbarsoum's picture
Activity Score 2