Cemex: Magnetic letters

Cemex: Magnetic letters

Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Carsten Bolk, Helmut Bienfuss, Toygar Bazarkaya
Art Directors: Jacques Pense
Copywriters: Andreas Walter
Photographer: Jost Hiller
Account Executives: Kai Jablonka, Dickjan Poppema, Astrid Mittelstrass

Your rating: None Average: 4.7 (7 votes)

Comments

Submitted by phoamcor on Sat, 2008-05-03 09:28.

somewhat smart

Submitted by Pacific Blue on Sat, 2008-05-03 10:52.

I like it, but something is telling me that the letters are photoshoped.

Submitted by mondo on Sat, 2008-05-03 14:42.

haha, jap, bad photoshop ^.^

Submitted by Rene Fractal on Sun, 2008-05-04 14:56.

The idea is there, but it needs one more step.

Submitted by spacecadetglow on Mon, 2008-05-05 10:00.

agreed. baaaad photoshop. and yes, needs a bit more thought.

Submitted by Wordnerd on Mon, 2008-05-05 10:50.

ok, its built with steel fibre reinforced concrete. Now what? the magnets have a worthless information. isn't the point here that it is stronger than normal concrete?

Submitted by kant on Sun, 2008-06-15 09:29.

scam!