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Rearview mirror

Agency: 
Published/Aired: 
June 2010
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Description: 

Some of you only use the rearview mirror to floss, so i wear a helmet.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: Dan Sidor
Designer: Garrett DeHeer

Comments (6)

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Highest Rated

velle's picture
velle
1550 Activity Scores

If I ride a bike, if I passed a motorcycle license test, i know all these things already - i don't need to be reminded of what i know, but don't care to exercise, for some reason or other. what i probably need is being jolted into caring enough to do it. i think this campaign is off-strategy.

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