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Rearview mirror

Agency Network: 
Published/Aired: 
June 2010
Description: 

Outdoor advertisment created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Some of you only use the rearview mirror to floss, so i wear a helmet.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: Dan Sidor
Designer: Garrett DeHeer

Comments (6)

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Highest Rated

bobby666's picture
bobby666
Activity Score 1460

sorry folks. not happening. somehow the punch is missing.

bobby666's picture
bobby666
Activity Score 1460

sorry folks. not happening. somehow the punch is missing.

camozzi's picture
camozzi
Activity Score 20

no.

Guest's picture
Guest

i love the strategy for this campaign .. it plays two ways. an education for 2 wheelers and how ironically careless 4 wheelers are

Guest's picture
Guest

this has so much potential but falls way too short. the copy is incredibly weak.

Abrahams's picture
Abrahams
Activity Score 109

whom are they referring to? the car drivers?

velle's picture
velle
Activity Score 1550

If I ride a bike, if I passed a motorcycle license test, i know all these things already - i don't need to be reminded of what i know, but don't care to exercise, for some reason or other. what i probably need is being jolted into caring enough to do it. i think this campaign is off-strategy.

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