Blind spot

Agency Network: 
June 2010

Outdoor advertisment created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Some of you never check your blind spot, so i wear a helmet.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: Dan Sidor
Designer: Garrett DeHeer

Comments (5)

Log in or register to post comments
MissCopywriter's picture
Activity Score 168

I like the art direction and the lines are so true...But who is it talking to? Is this campaign for car drivers to be more careful with motorists? Or for motorists to protect themselves? Just curious.

thedesignaddict's picture
Activity Score 5403

Agree. I like the art direction, but the line seems flat.

bobby666's picture
Activity Score 1460

@ miss copywriter - the ad talks to both the audience. if you are driving a 4 wheeler, be sensible and if your are driving a 2 wheeler, its always better to be safe than sorry. its an awareness for both the drivers.

But I still feel the 'wow' factor is not there.

eyerightcloser's picture
Activity Score 106

hah. maybe if the guys didn't look like they were about to murder you, i'd watch my speed.

Abrahams's picture
Activity Score 109

Bikes are meant only for the older folks i think. And its only for these old folks that the safety campaign is launched. I think....