Agency Network: 
December 2012

Outdoor advertisment created by BBDO, Australia for Carlton Dry, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Nic Buckingham
Copywriter: Nick Kelly
Agency Producer: Mary Darzi
Photographer: Neil Bailey

Comments (8)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Come on. We've ALL been there. ;)

The Jobless Writer
Will Think for Salary

pierrelastname's picture
Activity Score 2869


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't really get it, but I'm not sure if that's needed. It's a fun ad that grabs your attention for a few seconds. I saw the logo, that's what it does.

Klara K.'s picture
Klara K.
Activity Score 3343

Just grabbing something dry to demonstrate that it's "dry beer" doesn't do the work. Plus the message is very unclear.

kleenex's picture
Activity Score 49494


Troll's picture
Activity Score 676

It makes absolutely no sense whatsoever.
While the visuals are entertaining it does nothing for me or the brand.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Love this campaign.

Boetinho's picture
Activity Score 90

Guess Carlton Dry wil get you so drunk you will dress in a jacket made of toast.