Carlton Dry: Toast

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Nic Buckingham
Copywriter: Nick Kelly
Agency Producer: Mary Darzi
Photographer: Neil Bailey


Roger Keynes's picture
Roger Keynes
5498 pencils

Come on. We've ALL been there. ;)

Will Think for Salary

pierrelastname's picture
2869 pencils


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I don't really get it, but I'm not sure if that's needed. It's a fun ad that grabs your attention for a few seconds. I saw the logo, that's what it does.

Klara K.'s picture
Klara K.
2695 pencils

Just grabbing something dry to demonstrate that it's "dry beer" doesn't do the work. Plus the message is very unclear.

kleenex's picture
33816 pencils


Troll's picture
630 pencils

It makes absolutely no sense whatsoever.
While the visuals are entertaining it does nothing for me or the brand.

Nike Diesel's picture
Nike Diesel
13389 pencils

Love this campaign.

Boetinho's picture
88 pencils

Guess Carlton Dry wil get you so drunk you will dress in a jacket made of toast.

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