Carlton Dry: Snorkel

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Nic Buckingham
Copywriter: Nick Kelly
Agency Producer: Mary Darzi
Photographer: Sean Fennessey


Roger Keynes's picture
Roger Keynes
5498 pencils

Now THAT'S what I call insight. ;)

Will Think for Salary

MindDrift's picture
1141 pencils

Please share the revelation with us, ignorant mortals.

Klara K.'s picture
Klara K.
2695 pencils

Roger, you seem to get this campaign. Could you please explain?

MindDrift's picture
1141 pencils

Found this explanation on "Carlton Dry has launched a new national outdoor campaign that is another chapter in the 'Hello Beer' story created by Clemenger BBDO Melbourne.
It explores some of the possibilities that come about when people open the portal to the unexpected and random."

Roger Keynes's picture
Roger Keynes
5498 pencils

There's nothing to it, guys. Literally. (including insight!)
It's pure Australian male larrikin, silliness.
Ad intellect out. Beer in.
Even the CB rationale takes the piss. Cheers! :)

Will Think for Salary

ankitadv's picture
826 pencils

nice creative

helvet.lang's picture
70 pencils

It makes no sense ! And overall, it's not funny...

the ad which wasn't there

metis's picture
413 pencils


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