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Snorkel

Agency: 
Published/Aired: 
December 2012
1
Description: 

Outdoor advertisment created by BBDO, Australia for Carlton Dry, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Nic Buckingham
Copywriter: Nick Kelly
Agency Producer: Mary Darzi
Photographer: Sean Fennessey

Comments (8)

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Highest Rated

metis's picture
metis
Activity Score 413

Great.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Now THAT'S what I call insight. ;)

The Jobless Writer
Will Think for Salary

MindDrift's picture
MindDrift
Activity Score 1170

Please share the revelation with us, ignorant mortals.

Klara K.'s picture
Klara K.
Activity Score 3343

Roger, you seem to get this campaign. Could you please explain?

MindDrift's picture
MindDrift
Activity Score 1170

Found this explanation on campaignbrief.com: "Carlton Dry has launched a new national outdoor campaign that is another chapter in the 'Hello Beer' story created by Clemenger BBDO Melbourne.
It explores some of the possibilities that come about when people open the portal to the unexpected and random." http://www.campaignbrief.com/2012/12/carlton-dry-shows-unexpected-s.html

Roger Keynes's picture
Roger Keynes
Activity Score 5498

There's nothing to it, guys. Literally. (including insight!)
It's pure Australian male larrikin, silliness.
Ad intellect out. Beer in.
Even the CB rationale takes the piss. Cheers! :)

The Jobless Writer
Will Think for Salary

ankitadv's picture
ankitadv
Activity Score 818

nice creative

helvet.lang's picture
helvet.lang
Activity Score 142

It makes no sense ! And overall, it's not funny...

the ad which wasn't there

metis's picture
metis
Activity Score 413

Great.

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