Carlton Draught: High Billboard

Nothing sells beer like a really high billboard.
Carlton draught. Made from beer.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Photographer: David Rosendale
Agency Producer: Mary Darzi
Account Director: Nick Cohen
Account Manager: Brendan Taylor
Published: January 2012


Roger Keynes's picture
Roger Keynes
5498 pencils

Love. (Because it's true.)

Will Think for Salary

vlwk's picture
154 pencils

Do they mean it literally or do I read a pun here (really high...from drinking alchohol?)

Roger Keynes's picture
Roger Keynes
5498 pencils

Neither, vlwk. Just taking the piss. ;)

Will Think for Salary

MicheleVirgilio's picture
2617 pencils

good one

samarin's picture
26 pencils

good thought..

TexasH's picture
365 pencils

"They are going to put lives at risk just for sake of a dollar"...This red billboard sounds funny right under a big ass billboard selling alcohol. :)

Roger Keynes's picture
Roger Keynes
5498 pencils

Typical, buzz-kill nurses! ;)

Will Think for Salary

kleenex's picture
33119 pencils

all the ads work for me.

Eight's picture
148 pencils


meat.popsicle's picture
15 pencils

I'm sure many people walked/drove past this and wanted a beer. Says what everyone was thinking "Oh look a big billboard that now makes me want a beer". Good work!

Ben Clarke's picture
Ben Clarke
168 pencils

Made me think (for a second), made me laugh. I love this campaign.

same old's picture
same old
12 pencils

the ad is also above a pub on a main street in melbourne

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