Carlton Draught: Cheerleader

Best served fresh. In a glass. In a pub. By a cheerleader. We should stop now.
Carlton draught. Made from beer.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Photographer: David Rosendale
Agency Producer: Mary Darzi
Account Director: Nick Cohen
Account Manager: Brendan Taylor
Published: January 2012

Related videos by Shutterstock

11 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Clink!

Will Think for Salary

somecopywriter's picture
somecopywriter
1106 pencils

The rest are ok. This one rocks me socks.

mr.x's picture
mr.x
952 pencils

Stopped a little too early.

guillemrd's picture
guillemrd
4 pencils

It made me smile. Good one.

andylefty's picture
andylefty
4537 pencils

Not so much for me.

Nike Diesel's picture
Nike Diesel
13389 pencils

Hilarious! Lovin' it.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

When are beer brands going to stand out by saying something new? Oh well, I guess this stereo-typicy works.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

When are beer brands going to stand out by saying something new? Oh well, I guess this stereo-typicy works.

bate_palmas's picture
bate_palmas
1479 pencils

Yeah it does work. Especially in Oz. Congrats!

Olafski001's picture
Olafski001
1193 pencils

Made from beer.
like

Billoughsby's picture
Billoughsby
5091 pencils

The copy is all that makes this different from 1M other sweaty glass beer ads. Viva la différence.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Log in or register to post comments