Carling Beer: Great Beer Decisions OOH

Advertising Agency: Taxi, Canada
Executive Creative Director: Darren Clarke
Associate Creative Directors: Nathan Monteith
Art Director: Nathan Monteith
Designer: David Taylor
Writer: Stefan Wegner
Photographer: Stefan Wegner
Illustrator: Michael Siegers
Digital Imaging: Nabil Elsaadi, Michael Siegers
Mac Artists: Chris Smith, Nancy Hanninen
Agency Print Producers: Estella Tolentino, Tara Greguric
Account Director: Charlie Clark
Account Manager: Christian Parsons
Agency Planner: Adam Collins
Media Agency: Media Edge
Media Agency Planner: Karla Stuewe

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15 comments

bknowlden's picture
bknowlden
3647 pencils

Maybe I'm missing something, but TAXI usually does such conceptual work...

Guest's picture
Guest

WTF! This is a photoshop mock up!?

Guest's picture
Guest

This will win Gold at the Marketing Awards.

Copy_Can's picture
Copy_Can

Seriously?

Guest's picture
Guest

A great addition to the "blah, blah, blah since 1823" family of forgetable advertising. BOO!

CurryJ's picture
CurryJ
955 pencils

Not a very good idea decision, I'm afraid

================================================
I think; therefore I am

Grace Bastien's picture
Grace Bastien

Not really impressed.

tirthomitro's picture
tirthomitro
2720 pencils

a good job as far as art is concerned.
the golden and blue combo is very eye catching.
it may as well become the property of Carling!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

TAXI sure did have a good run. Ah well.

Guest's picture
Guest

WOW. A bad idea combined with bad photoshop. Way to go guys.

Guest's picture
Guest

Taxi, Is that really you?! Good Grief!

Guest's picture
Guest

I'd expect more bad work to come, as the creative leadership is said to be pretty bad by people working there.

Guest's picture
Guest

Another attempt to make design speak louder than the concept. This failed at both.

Guest's picture
Guest

nice looking board. funny positioning for beer company.

Guest's picture
Guest

Yet another good example of why people are desperate to get out of Taxi right now.

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