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Unicorn

Agency: 
Published/Aired: 
June 2010
Description: 

Outdoor advertisment created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Protect your child's room from violence.
Media tips for parents: www.caritas.de

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Sebastian Hardieck
Art Director: Lena Tuczek
Copywriter: Kenny Blumenschein
Illustrator: Patricia Waller
Photographer: Patricia Waller
Art Buyer: Eva A Wengen
Advertiser’s Supervisor: Verena Schoedel
Account Manager: Bianca Sauer
Account Supervisor: Eva-Maria Kalcker

Comments (13)

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Highest Rated

flurl's picture
flurl
Activity Score 97

The art direction is beautiful, the copy is a bit iffy. Are we supposed to be protecting the child's room or the child? Could have been said in a more organic way. Stunning work, nonetheless :)

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Strong one.

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Guest's picture
Guest

I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.

bite me

jponino's picture
jponino
Activity Score 601

good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point

jponino's picture
jponino
Activity Score 601

good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point

SoCH_TO's picture
SoCH_TO
Activity Score 967

Strong Message !! Nice Campaign !!

Live with Passion

Guest's picture
Guest

Really nice campaign and won silver last week in cannes.

PERP's picture
PERP
Activity Score 433

You've seem to forgot the part where you tell the parents to cover the kids eyes when confronted with this, once any child will be attracted to the stuffed animal instantly.

.: look for the green giant on the label :.

lynnholilin's picture
lynnholilin
Activity Score 118

Excellent way to get across a heavy message using iconic imagery.

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

joelapompe's picture
joelapompe
Activity Score 3843
Guest's picture
Guest

This has been around for about 4 years now, I really hope they paid the person who originally knitted these:

http://www.flickr.com/photos/72906716@N00/120918931/in/set-72057594095330901/

TommyO's picture
TommyO
Activity Score 1866

This one is the strongets, as it's one toy killing another, not just a shovel or a knife, which could indicate a platying child.

flurl's picture
flurl
Activity Score 97

The art direction is beautiful, the copy is a bit iffy. Are we supposed to be protecting the child's room or the child? Could have been said in a more organic way. Stunning work, nonetheless :)

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