Caritas: Unicorn

Protect your child's room from violence.
Media tips for parents: www.caritas.de

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Sebastian Hardieck
Art Director: Lena Tuczek
Copywriter: Kenny Blumenschein
Illustrator: Patricia Waller
Photographer: Patricia Waller
Art Buyer: Eva A Wengen
Advertiser’s Supervisor: Verena Schoedel
Account Manager: Bianca Sauer
Account Supervisor: Eva-Maria Kalcker

Related videos by Shutterstock

13 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Strong one.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.

Roshan Quintus's picture
Roshan Quintus
669 pencils

I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.

bite me

jponino's picture
jponino
601 pencils

good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point

jponino's picture
jponino
601 pencils

good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point

SoCH_TO's picture
SoCH_TO
953 pencils

Strong Message !! Nice Campaign !!

Live with Passion

Guest's picture
Guest

Really nice campaign and won silver last week in cannes.

PERP's picture
PERP
433 pencils

You've seem to forgot the part where you tell the parents to cover the kids eyes when confronted with this, once any child will be attracted to the stuffed animal instantly.

.: look for the green giant on the label :.

lynnholilin's picture
lynnholilin
118 pencils

Excellent way to get across a heavy message using iconic imagery.

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Guest's picture
Guest

This has been around for about 4 years now, I really hope they paid the person who originally knitted these:

http://www.flickr.com/photos/72906716@N00/120918931/in/set-72057594095330901/

TommyO's picture
TommyO
1866 pencils

This one is the strongets, as it's one toy killing another, not just a shovel or a knife, which could indicate a platying child.

flurl's picture
flurl
97 pencils

The art direction is beautiful, the copy is a bit iffy. Are we supposed to be protecting the child's room or the child? Could have been said in a more organic way. Stunning work, nonetheless :)

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments