Caribou Coffee: Brochures

Advertising Agency: Colle+McVoy, USA

2 comments

sirvan's picture
sirvan
29870 pencils

Not sure about the Tag here. Merely a caffeine play?

A lot of people I know like this coffee over Starbucks for the taste, and it's unpretentiousness. So, all the agency got from market research is... caffeine? Really?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Despite your exhaustive research based solution, (Our coffee Tastes Great!®), I think they've done well to come up with a strategy which gives you a solid reason to seek the caffeine beyond lack of sleep. I like it.

Also like how I can comment!

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