Caribou Coffee: Brochures

Advertising Agency: Colle+McVoy, USA

April 2010


sirvan's picture
29860 pencils

Not sure about the Tag here. Merely a caffeine play?

A lot of people I know like this coffee over Starbucks for the taste, and it's unpretentiousness. So, all the agency got from market research is... caffeine? Really?


"I love some things, and don't love some other things."

Guest's picture

Despite your exhaustive research based solution, (Our coffee Tastes Great!®), I think they've done well to come up with a strategy which gives you a solid reason to seek the caffeine beyond lack of sleep. I like it.

Also like how I can comment!

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