Cape Times: Transparent posters, 1

Transparent point-of-sale posters for the Cape Times. Individual stories on each side were given an additional insight when one looked through the poster.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Illustrator: One Horse Town

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4 comments

raavigeorgian's picture
raavigeorgian
2444 pencils

effective to the core

raavigeorgian's picture
raavigeorgian
2444 pencils

What's the font used?...anyone

adgurl's picture
adgurl
26 pencils

ehm.... If the poster is transparent then surely you only see the "combined" view.
Therefore you can never read the headline.

This doesn't seem to work.

A transparent ( or slightly transparent ) poster cannot be see-through and solid at the same time.

This smells funny.

tirthomitro's picture
tirthomitro
2722 pencils

pretty much eye jarring.
more than necessary tricky.
does not amuse...

they showed me a picture & i laughed
dignity has never been photographed

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