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24 comments

whitespace's picture
whitespace
1953 pencils

technically, smoking is poisoning.

hellosurjeet's picture
hellosurjeet
16 pencils

Yes, I agree.

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

Guest's picture
Guest

I didn't realise so many people died of poisoning.

Guest's picture
Guest

tan, tan, pero tan visto!!!!

Guest's picture
Guest

tide

Guest's picture
Guest

yawn 3/10

Guest's picture
Guest

Its already in luizers Archive Asshole

Guest's picture
Guest

just because something is in archive does NOT necessarily make it good. half the stuff in Archive is crap.

brain123's picture
brain123
830 pencils

That's because the art direction is rather decent. The idea is cheesy and old.

purplehazegirl's picture
purplehazegirl
52 pencils

n one more thing .. there should have been used white parts and unused white parts of the cigarettes ... how is that yellow n white are of the same length.. looks too forced...

Guest's picture
Guest

Already done

pawan nimrani's picture
pawan nimrani
44 pencils

funny

Guest's picture
Guest

nothing great and i think it hasbeen done :)

Guest's picture
Guest

very average.

AdvMan's picture
AdvMan
299 pencils

It's so bored!
Tasarım ve fikir olarak sıklıkla kullanılan bir yöntem. Sıkıcı ve dikkat çekici değil.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

joelapompe's picture
joelapompe
3464 pencils

is it copycat day today or what ??? Thanks anyway, it's a great ad for my website :-)

http://www.joelapompe.net / Facebook : Joelapompe

hellosurjeet's picture
hellosurjeet
16 pencils

Art: Decent Art Direction.
Copy: Needs attention (cos Smoking is also slow poisoning).
Idea: Such works r more of gud art direction than d originality of d idea.

-Sehmi Singh Surjeet

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

Guest's picture
Guest

Just because something has been done, doesn't make it ineffective. Wheels have been around thousands of years, are we going to start criticizing the makers of wheels for not being more creative?

The facts here are as follows:

1) This is not an ad for a specific product, it is more of a public service announcement.
2) The general public doesn't look at ads all day and doesn't know/care if something has been done before.

Try to comment on whether THIS AD communicates the desired message effectively. Stop criticizing the agency or artists and start critiquing the ad, that's why we're supposed to be here in the first place!

joelapompe's picture
joelapompe
3464 pencils

You're right I didn't mean it's uneffective. It's ok to put these in India because people there never seen this message.
But then, why send it to Adsoftheworld or to any creative award???

http://www.joelapompe.net / Facebook : Joelapompe

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

I do not know .. I like but is a resource used too

Guest's picture
Guest

Such a dated idea and technique. And most of the stuff in luezers is Ass. this stuff won't be seen in any shows, ever.

Guest's picture
Guest

it is like indian commercial movie

Guest's picture
Guest

here ,may your idea wrong or right , response for this add is higher ,

if you work better once again on this may be you will get much better add

according to me its good,

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