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Poison

Agency: 
Published/Aired: 
January 2009
Description: 

Outdoor advertisment created by 1pointsize, India for canstop, within the category: Public Interest, NGO.

Smoking kills 30 times more people than poisoning.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director / Photographer: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Vel
Copywriter: Prakash

Comments (24)

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Highest Rated

Guest's picture
Guest

here ,may your idea wrong or right , response for this add is higher ,

if you work better once again on this may be you will get much better add

according to me its good,

whitespace's picture
whitespace
Activity Score 1953

technically, smoking is poisoning.

hellosurjeet's picture
hellosurjeet
Activity Score 16

Yes, I agree.

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

Guest's picture
Guest

I didn't realise so many people died of poisoning.

Guest's picture
Guest

tan, tan, pero tan visto!!!!

Guest's picture
Guest

tide

Guest's picture
Guest

yawn 3/10

Guest's picture
Guest

Its already in luizers Archive Asshole

Guest's picture
Guest

just because something is in archive does NOT necessarily make it good. half the stuff in Archive is crap.

brain123's picture
brain123
Activity Score 830

That's because the art direction is rather decent. The idea is cheesy and old.

purplehazegirl's picture
purplehazegirl
Activity Score 52

n one more thing .. there should have been used white parts and unused white parts of the cigarettes ... how is that yellow n white are of the same length.. looks too forced...

Guest's picture
Guest

Already done

pawan nimrani's picture
pawan nimrani
Activity Score 44

funny

Guest's picture
Guest

nothing great and i think it hasbeen done :)

Guest's picture
Guest

very average.

AdvMan's picture
AdvMan
Activity Score 299

It's so bored!
Tasarım ve fikir olarak sıklıkla kullanılan bir yöntem. Sıkıcı ve dikkat çekici değil.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

joelapompe's picture
joelapompe
Activity Score 3837

is it copycat day today or what ??? Thanks anyway, it's a great ad for my website :-)

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe's picture
joelapompe
Activity Score 3837

it was a bronze lion in 2005... not so long ago :
http://www.joelapompe.net/2009/01/14/done-to-death-mortelle-ressemblance/

http://www.joelapompe.net / Facebook : Joelapompe

hellosurjeet's picture
hellosurjeet
Activity Score 16

Art: Decent Art Direction.
Copy: Needs attention (cos Smoking is also slow poisoning).
Idea: Such works r more of gud art direction than d originality of d idea.

-Sehmi Singh Surjeet

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

Guest's picture
Guest

Just because something has been done, doesn't make it ineffective. Wheels have been around thousands of years, are we going to start criticizing the makers of wheels for not being more creative?

The facts here are as follows:

1) This is not an ad for a specific product, it is more of a public service announcement.
2) The general public doesn't look at ads all day and doesn't know/care if something has been done before.

Try to comment on whether THIS AD communicates the desired message effectively. Stop criticizing the agency or artists and start critiquing the ad, that's why we're supposed to be here in the first place!

joelapompe's picture
joelapompe
Activity Score 3837

You're right I didn't mean it's uneffective. It's ok to put these in India because people there never seen this message.
But then, why send it to Adsoftheworld or to any creative award???

http://www.joelapompe.net / Facebook : Joelapompe

luispiter's picture
luispiter
Activity Score 2756

---
http://mimundoenotromundo.blogspot.com/

I do not know .. I like but is a resource used too

Guest's picture
Guest

Such a dated idea and technique. And most of the stuff in luezers is Ass. this stuff won't be seen in any shows, ever.

Guest's picture
Guest

it is like indian commercial movie

Guest's picture
Guest

here ,may your idea wrong or right , response for this add is higher ,

if you work better once again on this may be you will get much better add

according to me its good,

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