Canon: Paperjam
Off paperjam. On Canon.
You can on.
Advertising Agency: Daehong Communications, Seoul, S.Korea
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
Published: February 2008
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Comments
i can dig it.
A simple headline like, "No more paper jams." would have been better. It's an engaging piece of media use. The idea is strong and simple, don't over-complicate it by trying to write a clever headline.
I agree, trying to get too clever with the copy.
Couldn't agree more. Too many on's.
Tuyo Jydtep
I triple that, 'no more paper jams' would've been purrfect.
"oncanonyoucanon"?? c'mon......
it will be better ads for scanner
How so?
Critical Intent Adblog
yep, horrible line.
wasting paper..and weak copy..
may be the line made sense in korean?
nice concept nonetheless.
I don't think many people commenting on here know the difference between a great concept and a great execution. Why is Canon the only company that can say what's being said? Good execution, bad concept, bad copy.
I LIKE IT
philippines is the only country in asia who can speak well in english,,
no wonder why copy is like that,,,,,
peaceout.,.
pixeluszion@
Good single minded promise, papeer jams are one of the MOST frustrating things that can happen with printers, So illustration of the fact that they their printers dont jam is good, good idea!, good execution! sucky copy, I agree with the person that said they were just trying to be to clever there. didnt work, but okay, kind of.
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