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Canon: Paperjam

Canon: Paperjam
Your rating: None Average: 6.3 (12 votes)

Off paperjam. On Canon.
You can on.

Advertising Agency: Daehong Communications, Seoul, S.Korea
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
Published: February 2008

16 Comments

thakiddd's picture 70 pencils

i can dig it.

Guest commenter's picture

A simple headline like, "No more paper jams." would have been better. It's an engaging piece of media use. The idea is strong and simple, don't over-complicate it by trying to write a clever headline.

bill_boonie's picture 115 pencils

I agree, trying to get too clever with the copy.

Grrrr's picture 290 pencils

Couldn't agree more. Too many on's.

Tuyo Jydtep

LeeHarvey's picture 3087 pencils

I triple that, 'no more paper jams' would've been purrfect.

minimaloid's picture 123 pencils

"oncanonyoucanon"?? c'mon......

Guest commenter's picture

it will be better ads for scanner

LessTalkMoreMock's picture 104 pencils
Guest commenter's picture

yep, horrible line.

Guest commenter's picture

wasting paper..and weak copy..

ninjak's picture 76 pencils

may be the line made sense in korean?

nice concept nonetheless.

Guest commenter's picture

I don't think many people commenting on here know the difference between a great concept and a great execution. Why is Canon the only company that can say what's being said? Good execution, bad concept, bad copy.

Guest's picture

I LIKE IT

jea121's picture 10 pencils

philippines is the only country in asia who can speak well in english,,

no wonder why copy is like that,,,,,

peaceout.,.

pixeluszion@

Guest's picture

Good single minded promise, papeer jams are one of the MOST frustrating things that can happen with printers, So illustration of the fact that they their printers dont jam is good, good idea!, good execution! sucky copy, I agree with the person that said they were just trying to be to clever there. didnt work, but okay, kind of.

Girlfireice's picture 255 pencils

" Goodbye paper jams " ? brillliant execution

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