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Itchy feet poster

Agency: 
Published/Aired: 
September 2009
4697
Description: 

The poster communicates that Canesten is the best preparation for skin problems accompanied by itchy feet. To use an unconventional way of communication we used a poster that is scratched in the part where feet are displayed.

Outdoor advertisment created by BBDO, Slovakia for Canesten, within the category: Pharmaceutical.

Foot problems itching you? Sock it to ‘em.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová

Comments (7)

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Highest Rated

Guest's picture
Guest

not good

Guest's picture
Guest

is that what the client said when he saw these?

john.lighttern's picture
john.lighttern
Activity Score 216

Cant you hire photoshop guys ?

Guest's picture
Guest

not good

Guest's picture
Guest

Copy is terrible...

Misstree's picture
Misstree
Activity Score 425

I don't know...somehow the visual makes me itch. So it actually works for me!!

.............................

Not all who wander are lost.

Misstree's picture
Misstree
Activity Score 425

I don't know...somehow the visual makes me itch. So it actually works for me!!

.............................

Not all who wander are lost.

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

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~ Quite obviously, I have gathered no moss ! ~

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