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Canesten: Itchy feet poster

Canesten: Itchy feet poster
Your rating: None Average: 5.1 (25 votes)

Foot problems itching you? Sock it to ‘em.

The poster communicates that Canesten is the best preparation for skin problems accompanied by itchy feet. To use an unconventional way of communication we used a poster that is scratched in the part where feet are displayed.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová
Published: September 2009

Comments

Guest's picture
Guest | Mon, 2009-10-19 10:24

is that what the client said when he saw these?

john.lighttern's picture 141 pencils
john.lighttern | Mon, 2009-10-19 14:14

Cant you hire photoshop guys ?

Guest's picture
Guest | Mon, 2009-10-19 18:35
3

not good

Dzsoi's picture 4558 pencils
Dzsoi | Tue, 2009-10-20 08:50

You may call it a visual idea, but not an ad idea.

Guest's picture
Guest | Fri, 2009-10-23 05:09

Copy is terrible...

Misstree's picture 265 pencils
Misstree | Thu, 2009-10-29 06:12

I don't know...somehow the visual makes me itch. So it actually works for me!!

.............................

Not all who wander are lost.

Misstree's picture 265 pencils
Misstree | Thu, 2009-10-29 06:12

I don't know...somehow the visual makes me itch. So it actually works for me!!

.............................

Not all who wander are lost.

rolling.stone's picture 1164 pencils
rolling.stone | Mon, 2009-11-02 07:20

excellent

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~ Quite obviously, I have gathered no moss ! ~

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