Canesten: Itchy feet poster

Foot problems itching you? Sock it to ‘em.

The poster communicates that Canesten is the best preparation for skin problems accompanied by itchy feet. To use an unconventional way of communication we used a poster that is scratched in the part where feet are displayed.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová
Published: September 2009

7 comments

Guest's picture
Guest

is that what the client said when he saw these?

john.lighttern's picture
john.lighttern
216 pencils

Cant you hire photoshop guys ?

Guest's picture
Guest

not good

Guest's picture
Guest

Copy is terrible...

Misstree's picture
Misstree
425 pencils

I don't know...somehow the visual makes me itch. So it actually works for me!!

.............................

Not all who wander are lost.

Misstree's picture
Misstree
425 pencils

I don't know...somehow the visual makes me itch. So it actually works for me!!

.............................

Not all who wander are lost.

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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