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X Man’s Life, Buck

Agency: 
Published/Aired: 
January 2012
Description: 

These are the first two ads in a series of the burly “Canadian Hunter” character defying death and kicking ass in the wild. The artwork was inspired by stag magazine covers from the 1950’s and 1960’s (Man’s Life, Man’s Action, True Adventure, and Stag magazine).

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Advertising Agency: Cornett-IMS, Canada
Illustrator: Brad Mancuso
Art Director: Jason Kaufmann

Comments (8)

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Highest Rated

Big McLargehuge's picture
Big McLargehuge
Activity Score 76

Just Only John: I think the "wolves" are his pet siberian huskies (shown on the bottle).

I agree that it doesn't exactly scream animal rights; but I'd like to think it was done tongue-in-cheek, playing with the idea of how whiskey makes you feel, in light of itself.

Or maybe that's the whiskey talking.

Hadrons's picture
Hadrons
Activity Score 6017

I like the illustration, don't care for the slogan.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jmcguireguthrie's picture
jmcguireguthrie
Activity Score 8

Love it! Grrrr!

kelleynalli's picture
kelleynalli
Activity Score 6

Another amazing piece of art!

kleenex's picture
kleenex
Activity Score 43505

The art is really good.

andylefty's picture
andylefty
Activity Score 4535

You have been an actual bottle, not a vectored orange-looking drink.

iambusy's picture
iambusy
Activity Score 2219

sold

busy.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Good art but not the inside message. Peace for animals.

Big McLargehuge's picture
Big McLargehuge
Activity Score 76

Just Only John: I think the "wolves" are his pet siberian huskies (shown on the bottle).

I agree that it doesn't exactly scream animal rights; but I'd like to think it was done tongue-in-cheek, playing with the idea of how whiskey makes you feel, in light of itself.

Or maybe that's the whiskey talking.

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