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X Man’s Life, Buck

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Published/Aired: 
January 2012
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Description: 

These are the first two ads in a series of the burly “Canadian Hunter” character defying death and kicking ass in the wild. The artwork was inspired by stag magazine covers from the 1950’s and 1960’s (Man’s Life, Man’s Action, True Adventure, and Stag magazine).

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Advertising Agency: Cornett-IMS, Canada
Illustrator: Brad Mancuso
Art Director: Jason Kaufmann

Comments (8)

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Big McLargehuge's picture
Big McLargehuge
76 Activity Scores

Just Only John: I think the "wolves" are his pet siberian huskies (shown on the bottle).

I agree that it doesn't exactly scream animal rights; but I'd like to think it was done tongue-in-cheek, playing with the idea of how whiskey makes you feel, in light of itself.

Or maybe that's the whiskey talking.

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