Canadian Hunter Whiskey: X Man’s Life, Bore

More Bark. Less Bite.

These are the first two ads in a series of the burly “Canadian Hunter” character defying death and kicking ass in the wild. The artwork was inspired by stag magazine covers from the 1950’s and 1960’s (Man’s Life, Man’s Action, True Adventure, and Stag magazine).

Advertising Agency: Cornett-IMS, Canada
Illustrators: Tavis Coburn, Brad Mancuso
Art Director: Jason Kaufmann