11 comments

morse's picture
morse
16466 pencils

I don't understand this campaign. And even after visiting the site I still don't.

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atb2005's picture
atb2005
13567 pencils

How old are you? Just curious. All the lines are meant to be sarcastic. You have men apologizing for things they should not be apologizing for. PMS-plagued women are "bitches".

This is a very odd, as in stupid, approach to promoting milk consumption. I think it will backfire for women won't like it. I don't know what utter genius came up with this idea.

NataliaLima's picture
NataliaLima
1380 pencils

I actually gave a good laugh. But it takes a sense of humor most people (and women pmsing) lack.
But I wish there was something targeting woman, not just man. Since we are the ones suffering from it and we are the ones who control our eating habits.

Rotzgoht's picture
Rotzgoht
186 pencils

This. What you said, because without it, this is an ineffectual campaign meant to make the boys laugh. It will not sell milk one iota and is therefore a failure. Your point about targeting women might have given this a modicum of viability. As for the ads as they stand, they're fun to laugh at, not with.

stevel's picture
stevel
423 pencils

Anyone know the name of that brush font?

erkranktsyrup's picture
erkranktsyrup
4 pencils

I do believe it's sign painter.

stevel's picture
stevel
423 pencils

Pretty close!! Thank you so much!

ace85le's picture
ace85le
3939 pencils

I think it's awkward and forced. The whole concept, that is.

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Phillhb's picture
Phillhb
168 pencils

As a person who has suffered from a few 'Crazy B*&%h' GF's this would actually make me buy more milk, or get more milk in for that week. But i would not like to be the Media agency who is charged with getting this out. Choosing area's where female eyeballs might not see it would be a tough job. I can see a whole can of worms Exploding with this, but for the mean time, i will just say 'oh go have glass of milk' whenever GF gets all bitchy :D

kleenex's picture
kleenex
32910 pencils

Bad concept. A waste of money,

Hadrons's picture
Hadrons
5991 pencils

well, I love this campaign. Maybe it's catering women like me.. :-))

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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