California Lottery's Set For Life Scratchers: Make the switch

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Directors: John Battle, Jason Karley
Managing Partner / Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang
Assistant Account Executive: Meghan Brattin


HappyCurmudgeon's picture
4 pencils

Forget the AD phoned it in. My query is - Is this an actual bus sign? As in, designed for low income people standing around waiting for a bus enticing them to buy lotto tix? Pink slip the Media Director with the creative team and give the folks actually at the bus stop a crack, no difference.

sirvan's picture
29860 pencils

These are so weak. Wow.


"I love some things, and don't love some other things."

kleenex's picture
37437 pencils

A 100 grand a year for 20 years?!?!?!? This is not set for life

A 100 grand a year until you die might be.

jackblack's picture
2328 pencils

These are pretty bad for a lottery campaign.

fotdot's picture
673 pencils

I don't like ideas here.

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