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California Lottery's Set For Life Scratchers: Make the switch

California Lottery's Set For Life Scratchers: Make the switch
Your rating: None Average: 3.9 (15 votes)

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Directors: John Battle, Jason Karley
Managing Partner / Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang
Assistant Account Executive: Meghan Brattin

5 Comments

HappyCurmudgeon's picture 4 pencils
HappyCurmudgeon | Thu, 2011-08-04 15:34

Forget the AD phoned it in. My query is - Is this an actual bus sign? As in, designed for low income people standing around waiting for a bus enticing them to buy lotto tix? Pink slip the Media Director with the creative team and give the folks actually at the bus stop a crack, no difference.

sirvan's picture 30000 pencils
sirvan | Thu, 2011-08-04 20:21

These are so weak. Wow.

+++

"I love some things, and don't love some other things."

kleenex's picture 8394 pencils
kleenex | Fri, 2011-08-05 11:29

A 100 grand a year for 20 years?!?!?!? This is not set for life

A 100 grand a year until you die might be.

jackblack's picture 1462 pencils
jackblack | Fri, 2011-08-05 21:49

These are pretty bad for a lottery campaign.

fotdot's picture 531 pencils
fotdot | Tue, 2011-08-09 01:04

I don't like ideas here.

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