Calgary Zoo: Trashman

Dinosaurs Alive!
More real. More scary.

Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Joel Arbez
Copywriter: Saro Ghazarian
Photographer: Ric Kokotovich

16 comments

Pedestrian's picture
Pedestrian
490 pencils

Seems like there'd be better ways of getting the message across. So there's a guy hiding in a trash can...what does that tell me about dinosaurs?

FourT6and2's picture
FourT6and2
218 pencils

It tells you that dinosaurs are alive. And it's scary. And you should hide in a trash can. And probably go spend your money at this zoo. Or is that not completely freakin' obvious?

Pedestrian's picture
Pedestrian
490 pencils

So someone decided that the best way to spread the message that "Dinosaurs Alive" is scary is to show a guy hiding in a trash can? Seems like this could be done for anything "scary". It's a weak idea. The next big horror movie is scary = guy hiding in trash can. The Scary Halloween Store is opening up = guy in trash can.

It's like they had this graphic laying around the office and randomly decided to force it into this messaging.

FourT6and2's picture
FourT6and2
218 pencils

oh the irony...

CUTIEPIE's picture
CUTIEPIE
347 pencils

Totally agree, the guy its not even looking up to imply (at least) big size (dinosaurs)! Maybe a t-rex shadow over his face or something a much stronger link is missing!

Copy_Can's picture
Copy_Can

Are you kidding? Dinosaurs. Big. Scary. In your city. Guy hiding in bin.

Oh there's something missing, but it's not a link.

CUTIEPIE's picture
CUTIEPIE
347 pencils

yeah but they are not showing big! this guy could have been hiding from a rabid dog for all that i care! How about a big shadow over his face with sharp teeth and all?! And maybe some looking up!

Guest's picture
Guest

Are you serious? I don't know if you're joking.

CrackerJackWorks's picture
CrackerJackWorks
11873 pencils

This is scary good :]

Guest's picture
Guest

pedestrian... that comment was scary... where's my trash can.???

sebastienwilcox's picture
sebastienwilcox
6 pencils

That is pretty funny. I'm almost LOLing.

Guest's picture
Guest

if u give dinosaurus as a backround it could be so nice

Shingo's picture
Shingo
406 pencils

like it soooo much

TommyO's picture
TommyO
1866 pencils

Nice. Very nice.

paumarques's picture
paumarques
1314 pencils

divertit.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

i do like it

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