Calgary International Film Festival: Crying billboard

Only the best films make it.

Advertising Agency: WAX, Calgary AB, Canada
Executive Creative Director: Joe Hospodarec
Creative Director: Scott Luit
Art Directors: Brian Allen, Brad Connell
Copywriters: Tim Anderson, Stephanie Bialik, Andrew Payne
Photographer: Roth & Ramberg
Retouching: Robyn Jamieson
Outdoor Media: Pattison
Published: September 2010

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26 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Very good.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Migzter13's picture
Migzter13
973 pencils

oh. so there are water spouts on this thing? good enough.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Roshan Quintus's picture
Roshan Quintus
669 pencils

super

bite me

Guest's picture
Guest

good idea...but fugly model..they could have chosen a better wreck to cry...i can't look at this moron's dirt ridden face for more than 2 seconds....feel like slapping him..and asking him to get over himself...

Billoughsby's picture
Billoughsby
5091 pencils

Luke... he's your father.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

ROFL!!!!

quokkies's picture
quokkies
251 pencils

Good expression.

wildbore's picture
wildbore
749 pencils

simple & effective!

Blashyrkh's picture
Blashyrkh
32698 pencils
thedesignaddict's picture
thedesignaddict
5336 pencils

It's a neat idea, but the media placement looks questionable. Wouldn't this be better in a place where pedestrians would see it up close? If you were in a car you would never notice this (hence my problem with the billboard in the photo).

Advert Norton's picture
Advert Norton
26 pencils

nice expression

rdjgadget's picture
rdjgadget
125 pencils

is it just me or why are all the people sad? are they judging only sad movies? Plus why do ou have the water running down from the eyes while you already have the artists teardrops visible. Lazy retouching?

Holla at your boi!!!!!

Guest's picture
Guest

wow. really? the people are sad because their films didn't make it into the festival. obviously....

LeeHarvey's picture
LeeHarvey
3045 pencils

Looks like this poster was placed in a scrapyard. That would make me cry too.

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Really nice way to extend the idea. Best of the campaign.

Billoughsby's picture
Billoughsby
5091 pencils

They call them the Pooh agency because all their best outdoor placements are in a 100 acre wood.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

how the hell can anyone critique where the ads are placed based on the limited background? even if the background is ghetto, that's only a limited perspective of the overall placement. and why would you assume this is the only execution?

pathetic attempts at criticism.

Billoughsby's picture
Billoughsby
5091 pencils

We're having fun. What are you having?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

the idea would've been better if they would have used sprinklers.

Guest's picture
Guest

nice idea. like the water

Guest's picture
Guest

pretty lame casting, looks like a homeless man crying

Billoughsby's picture
Billoughsby
5091 pencils

Actually, it looks like every creative director working in L.A.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

think i got a crush on billoughsby.....lol..only for the witty comments...

zdunkiewicz's picture
zdunkiewicz
9 pencils

cool

Guest's picture
Guest

funny but very powerful

Sdb's picture
Sdb
1364 pencils

Creative thought.

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