Bwin / Real Madrid-Barcelona Derby: Go to la porra

To publicise the bwin porra (sweepstake) for the classic football match in Spain, Real Madrid–Barcelona, we at bwin, the leading European online betting company, set up two LED boards—one in Madrid (Paseo de la Castellana), and the other in Barcelona (Diagonal del Mar). These boards gave the two sets of supporters the opportunity to mandarse a la porra (send each other to Hell). Each board featured messages from the opposing fans, messages which changed every 20 seconds. The messages were sent through the webpage irosalaporra.com and appeared on the board in the chosen city. The messages on the two boards could also be read from the webpage as they appeared, thanks to webcams which recorded and broadcast 24 hours a day.

Advertising Agency: El Laboratorio Springer & Jacoby, Madrid, Spain
Chief Creative Officer: Carlos Holemans
Executive Creative Directors: Manuel Montes, Daniel Ilario
Copywriters: Jesús Lada, Pablo Castro, Nerea Val
Advertiser's Supervisors: Paulino Moraleda, Lina Carlos De Vergara
Account Managers: Emanuele Manzini, Luis Cobo
Account Supervisor: Alejandro Lavezzolo
Art Directors: Carla Roméu, Jose Sanchez-Blanco, Javier Garrido, Paloma Gajate, Alvaro Diaz