Go to la porra

Agency Network: 
July 2009

To publicise the bwin porra (sweepstake) for the classic football match in Spain, Real Madrid–Barcelona, we at bwin, the leading European online betting company, set up two LED boards—one in Madrid (Paseo de la Castellana), and the other in Barcelona (Diagonal del Mar). These boards gave the two sets of supporters the opportunity to mandarse a la porra (send each other to Hell). Each board featured messages from the opposing fans, messages which changed every 20 seconds. The messages were sent through the webpage and appeared on the board in the chosen city. The messages on the two boards could also be read from the webpage as they appeared, thanks to webcams which recorded and broadcast 24 hours a day.

Advertiser's Supervisors: Paulino Moraleda, Lina Carlos De Vergara

Outdoor advertisment created by El Laboratorio, Spain for Bwin, within the category: Media.

Advertising Agency: El Laboratorio Springer & Jacoby, Madrid, Spain
Chief Creative Officer: Carlos Holemans
Executive Creative Directors: Manuel Montes, Daniel Ilario
Copywriters: Jesús Lada, Pablo Castro, Nerea Val
Account Managers: Emanuele Manzini, Luis Cobo
Account Supervisor: Alejandro Lavezzolo
Art Directors: Carla Roméu, Jose Sanchez-Blanco, Javier Garrido, Paloma Gajate, Alvaro Diaz

Comments (3)

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morse's picture
Activity Score 18026

This is good but hardly original. Must have been done dozens of times for different occasions in different setups.

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gon_enelcamino's picture
Activity Score 838

great idea, really understands de football fans

houqiaoli's picture
Activity Score 60

yeah...enlarge the power of the individuals to express themselves