Burt's Bees Intense Hydration: A Natural Before & After

To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, we re-imagined the typical “Before & After” demonstration by constructing a billboard using thousands of coupons. Then we let the power of curiosity take it from there.

Advertising Agency: Baldwin&, USA

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DesignDine's picture
1304 pencils

Not bad.

Richa Agrawal's picture
Richa Agrawal
324 pencils

not bad. but done to death.

kleenex's picture
25556 pencils

I like it even if the idea is not special.

BoBBy_js's picture
147 pencils

The ploy is totally lost.

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