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Designer Sunglasses

Published/Aired: 
May 2010
Description: 

Art Director:Ramzi Sarieddine

Planners James Thorpe, Richard Ryan

A high-definition menu requires fashionable accessories.
bkwopperbar.com/thesobeway

Advertising School: Miami AD School, Miami, USA
Copywriter: Corey Stoddard

Comments (6)

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Highest Rated

rickyvinluan's picture
rickyvinluan
Activity Score 40

why 2 intead of 1 bun? are you trying to show like a breatfrom far?

ek kanya's picture
ek kanya
Activity Score 814

too forced. took me a nano-seconf longer to understand/evaulate than required.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

hufflepoff's picture
hufflepoff
Activity Score 430

Maybe a little bit more thought and this could've been great!

atb2005's picture
atb2005
Activity Score 13557

They are trying too hard to be cool or clever with this. They even play some smooth seductive music on their site and show some (skinny) dolled up girls that probably would never want to be seen eating whoppers. For me BK is BK. It just doesn't mesh with fashion or romance (regardless of the ambiance; bar or not).

Dzsoi's picture
Dzsoi
Activity Score 8414

High-definition menu? Come on...

Billoughsby's picture
Billoughsby
Activity Score 5138

From a distance, you'd swear the joke was going to be about growing a set. The visual has built-in problems.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

rickyvinluan's picture
rickyvinluan
Activity Score 40

why 2 intead of 1 bun? are you trying to show like a breatfrom far?

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