Frontier Works - 32-foot tattoo

Bulleit partnered with 24 local tattoo artists to create the first ever 32-foot tattoo and installed it on the corner of Sunset and Hyperion in Los Angeles. Diageo’s Bulleit is one of America’s hottest whiskey brands. In the next evolution of the Bulleit story, they’re taking this notion of partnerships to an even more ambitious place with The Bulleit Frontier Works Series. This series of creative projects aims to support and celebrate creative people living and working on the modern cultural frontier. While the tattoo depicts the Bulleit label, each artist was assigned an individual section of the label to showcase his or her own tattoo art. In the end, each tattoo artist’s distinct styles lives side by side, making this not just a piece of Bulleit branding, but also a reflection of the diverse LA tattoo culture.