No pedestrian

June 2014
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Advertising Agency: Lowe, Shanghai, China
Chief Creative Officer: Norman Tan
Senior Creative Director: Qiang Zeng
Senior Copywriters: Cherry Wang, Willow Yang
Creative Group Head: Hans Han, Kidd Zhang
Senior Art Director: Zhenjiang Chen
Print Production Manager: Xiaowei Zhu
Senior Account Manager: Sue Lu
Chairman / CEO: Kitty Lun
English Copywriter: Jeremy Chia
Photographer: Yang Tan
Executive Producer: Johnson Tan
Producer: Ken Xie
Retouching Manager: Ming Ching Gan

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Highest Rated

Yro's picture
156 Activity Scores

There is this ad campaign with animals and traffic signs, but people didn't like it, that was to crazy.

Then another campaign appeared with people and traffic signs, and people said, WTF is this.

and now this amazing campaign with people and traffic sign, but this time its differently, they strip out some body parts and voilà a Cannes Lions winner.

The lesson: Less is more :)