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Published/Aired: 
June 2014
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Advertising Agency: Lowe, Shanghai, China
Chief Creative Officer: Norman Tan
Senior Creative Director: Qiang Zeng
Senior Copywriters: Cherry Wang, Willow Yang
Creative Group Head: Hans Han, Kidd Zhang
Senior Art Director: Zhenjiang Chen
Print Production Manager: Xiaowei Zhu
Senior Account Manager: Sue Lu
Chairman / CEO: Kitty Lun
English Copywriter: Jeremy Chia
Photographer: Yang Tan
Executive Producer: Johnson Tan
Producer: Ken Xie
Retouching Manager: Ming Ching Gan

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Yro's picture
Yro
156 Activity Scores

There is this ad campaign with animals and traffic signs, but people didn't like it, that was to crazy.
http://theinspirationroom.com/daily/print/2010/10/audi_bi_xenon_deer.jpg

Then another campaign appeared with people and traffic signs, and people said, WTF is this.
http://adsoftheworld.com/media/print/ford_focus_sign

and now this amazing campaign with people and traffic sign, but this time its differently, they strip out some body parts and voilà a Cannes Lions winner.

The lesson: Less is more :)

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