Buick: No pedestrian

Advertising Agency: Lowe, Shanghai, China
Chief Creative Officer: Norman Tan
Senior Creative Director: Qiang Zeng
Senior Copywriters: Cherry Wang, Willow Yang
Creative Group Head: Hans Han, Kidd Zhang
Senior Art Director: Zhenjiang Chen
Print Production Manager: Xiaowei Zhu
Senior Account Manager: Sue Lu
Chairman / CEO: Kitty Lun
English Copywriter: Jeremy Chia
Photographer: Yang Tan
Executive Producer: Johnson Tan
Producer: Ken Xie
Retouching Manager: Ming Ching Gan

14 comments

hmias's picture
hmias
112 pencils

i really don't get these

Reality Check's picture
Reality Check
1801 pencils

@ hmias,

In two words: drive carefully.

Pete R.'s picture
Pete R.
1877 pencils

Strong.

Art & Illustration

sacrilegend's picture
sacrilegend
2319 pencils

A Cannes Lion for a first idea?...

damnson's picture
damnson
8240 pencils

Yeah, I feel the same. I don't get these at all.

An axe murderer of ads.

baliais's picture
baliais
2573 pencils

I think it should be: Do Not Cross
Anyway I like the whole set of ads

Adliber's picture
Adliber
174 pencils

Absolutely love the look of these. Have absolutely no idea what they're trying to tell me.

Reality Check's picture
Reality Check
1801 pencils

@ Adliber,

In two words: drive carefully.

is's picture
is

Is trying to say NO PEDESTRIAN, look what happens to her after walk into a train rail.

kleenex's picture
kleenex
32418 pencils

Concept is good.

Reality Check's picture
Reality Check
1801 pencils

The more you look at it, the more powerful it becomes.

Tamerelsawi's picture
Tamerelsawi

Drive carefully to a Train?? he should be facing the other side to ppl holding the train sign

Yro's picture
Yro
89 pencils

There is this ad campaign with animals and traffic signs, but people didn't like it, that was to crazy.
http://theinspirationroom.com/daily/print/2010/10/audi_bi_xenon_deer.jpg

Then another campaign appeared with people and traffic signs, and people said, WTF is this.
http://adsoftheworld.com/media/print/ford_focus_sign

and now this amazing campaign with people and traffic sign, but this time its differently, they strip out some body parts and voilà a Cannes Lions winner.

The lesson: Less is more :)

azurêsung's picture
azurêsung
148 pencils

Simply strong.

一期一会

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