Brothers In Arms Youth Mentoring: "Help Me" Wall

Advertising Agency: Ogilvy, Auckland, New Zealand
Creative Director: Damon O'leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Illustrator: FDKNS
Additional credits: The Avondale Jockey Club for providing the wall.
Published: September 2010

24 comments

Guest's picture
Guest

well done

AdsofChina's picture
AdsofChina
99 pencils

Lovely job. Really nice idea.

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture
Guest

Guys, you definetly gotta a long way on understading youth. Street art ain't antisocial behavior, it's art. In one of its coolest forms! A real gift to the ugly grey city streets of the world. A touch of colorful expression, done for free. A gift for you and me. Sorry, this campaign's got the wrong concept!

Guest's picture
Guest

Man, you are right! how can this pepole think that?

Emanresu's picture
Emanresu
2150 pencils

I think it is a bit hard to group all writers together. What most "graffiti artists" truly admire doesn't really bring color to a block near you. This comment section is not really the place to go into tags, throwups, murals, and everything else in between. From my understanding though, some writers get into it, because of a mentor or an appreciation for the art as they grew up around it. However, there are cases of some using it as a high to escape from hard drugs.

What the campaign makes me wonder is what happens from here on. Do people reach out to the youth and they give up graffiti or is this campaign done to have the community and young writers live in harmony?

Billoughsby's picture
Billoughsby
5091 pencils

Thumbs up.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

fabiomarquesf's picture
fabiomarquesf
74 pencils

You guys really have a long way on understanding youths mind. Street art's got nothing to do with antisocial behaviour! It's one of the coolest art forms nowadays! A real gift to the boring grey streets of world's major cities. If you still think street art is a social problem, you're so not talking to your target.
Fail.

mralanjones's picture
mralanjones
260 pencils

Not everyone's Banksy. Most of the tagging in Auckland is done by little fuckwits in youth gangs and it's (usually) more of an eyesore than an artwork.

fabiomarquesf's picture
fabiomarquesf
74 pencils

All right then.

Jotacef's picture
Jotacef
219 pencils

ha ha ha ha haa!!

Billoughsby's picture
Billoughsby
5091 pencils

No.

The target isn't young people. If we can stereotype, the target is middle-aged solid citizens who aren't tolerant of graffiti. Read the story. The aim is, as the copy quaintly puts it, "helping our community understand our youth". That doesn't mean to help youth understand youth.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

fabiomarquesf's picture
fabiomarquesf
74 pencils

All right then

Jotacef's picture
Jotacef
219 pencils

brilla! brilla!

Guest's picture
Guest

antisocial? it's twitter before twitter even existed. in real life. how is that antisocial?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

That's nice. I didn't see it at first either so I suppose it works.

Hibon's picture
Hibon
3736 pencils

Great idea, clever idea... Thumbs up !!!!.(for those who think that they understand youths mind's better than you, they must be old teachers)

Simple ideas are the best !

Guest's picture
Guest

Succinct delivery of an important message.

Guest's picture
Guest

how can this be antisocial? guys it´s art. it´s social

Guest's picture
Guest

i like it.

Guest's picture
Guest

awesome job of a very important message

Guest's picture
Guest

awesome!

dsklan's picture
dsklan
1927 pencils

so what?

fotdot's picture
fotdot
673 pencils

Disrespect.

Guest's picture
Guest

I don't think this Idea does the job. If I saw this I would think to my self "so what". I don't think that being antisocial would mean that one is crying for help - not true. Another thing they should have considered is that graffiti artist voice out their ideas by painting not their problems. Love the art work though!

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