British Airways: #lookup

Advertising Agency: Ogilvy One, London, UK
Executive Creative Directors: Emma De La Fosse, Charlie Wilson
Concept Creator / Creative Technology Director: Jon Andrews
Creative Director / Art Director: Andy Davis
Creative Technologist: Lorenzo Spadoni
Project Manager: Julie Julie Laure
Account Director: Alicia Iveson

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your mom's picture
your mom
601 pencils

if this actually works then its great, good job son. im proud

DesignDine's picture
1316 pencils

I assume it only works on computer screen. If for real, then thumbs up! You have done a great job!

jbuckingham's picture
730 pencils

Ok I know this is really clever, but I do kinda think 'So what". There's a plane in the sky... What's it telling me?
I just don't think it has the theatre or impact of 'Luna Corona' which it reminds me of.

faissalo's picture
733 pencils

Very nice but you have stand and watch it only when a plane flies past to get what's happening? For outdoor that's a worry no? people drive past them in 2 seconds.

MrPotatoHead's picture
162 pencils


kleenex's picture
26994 pencils


maurilao's picture
365 pencils

Great job. Congrats.

Brady Rothschild's picture
Brady Rothschild
2 pencils

Does this use the RFID technology?

Brady Rothschild

talkingisfree's picture
2572 pencils

It's nice to see in the video but in reality it must be a lot less interesting. Plus is staying just as a visual trick, they should have made it a conceptual idea.

JonnyyRamone's picture
141 pencils

Definitely a creative way to bring across a simple message but probably only looks good from that one particular angle. Kinda half viral video half outdoor advertising material.

Ramat Ajala's picture
Ramat Ajala
611 pencils


Perkptar's picture
396 pencils

Entertaining, so what? “If it doesn’t sell, it isn’t creative”, said once David Ogilvy.

Andrés Téllez V.

ON's picture
122 pencils

The baby trick

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