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Agency: 
Published/Aired: 
November 2013
Description: 
Advertising Agency: Ogilvy One, London, UK
Executive Creative Directors: Emma De La Fosse, Charlie Wilson
Concept Creator / Creative Technology Director: Jon Andrews
Creative Director / Art Director: Andy Davis
Creative Technologist: Lorenzo Spadoni
Project Manager: Julie Julie Laure
Account Director: Alicia Iveson

Comments (13)

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Highest Rated

ON's picture
ON
Activity Score 134

The baby trick

your mom's picture
your mom
Activity Score 737

if this actually works then its great, good job son. im proud

Don't argue with your mom!

DesignDine's picture
DesignDine
Activity Score 1313

I assume it only works on computer screen. If for real, then thumbs up! You have done a great job!

jbuckingham's picture
jbuckingham
Activity Score 901

Ok I know this is really clever, but I do kinda think 'So what". There's a plane in the sky... What's it telling me?
I just don't think it has the theatre or impact of 'Luna Corona' which it reminds me of.

faissalo's picture
faissalo
Activity Score 728

Very nice but you have stand and watch it only when a plane flies past to get what's happening? For outdoor that's a worry no? people drive past them in 2 seconds.

Nice init

MrPotatoHead's picture
MrPotatoHead
Activity Score 513

Brilliant!

kleenex's picture
kleenex
Activity Score 43452

cute...

maurilao's picture
maurilao
Activity Score 379

Great job. Congrats.

Brady Rothschild's picture
Brady Rothschild
Activity Score 2

Does this use the RFID technology?

Brady Rothschild

talkingisfree's picture
talkingisfree
Activity Score 2710

It's nice to see in the video but in reality it must be a lot less interesting. Plus is staying just as a visual trick, they should have made it a conceptual idea.

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

Definitely a creative way to bring across a simple message but probably only looks good from that one particular angle. Kinda half viral video half outdoor advertising material.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Genial.

Perkptar's picture
Perkptar
Activity Score 392

Entertaining, so what? “If it doesn’t sell, it isn’t creative”, said once David Ogilvy.

Andrés Téllez V.
consumo|sentido

ON's picture
ON
Activity Score 134

The baby trick

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