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Published/Aired: 
September 2008
Description: 
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Copywriter: Matt Gray

Comments (14)

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Highest Rated

vurtomatic's picture
vurtomatic
Activity Score 364

Is this how you rationalise fucking up the language?

emoonthemove's picture
emoonthemove
Activity Score 99

Great job, Matt! :)

miko1aj's picture
miko1aj
Activity Score 3086

witty thought. I like design of the book cover.

Pedestrian's picture
Pedestrian
Activity Score 492

Very good copy. Kudos.

Nabila Basher's picture
Nabila Basher
Activity Score 10

nice!

Joe_P's picture
Joe_P
Activity Score 27

This is a great line-driven campaign. Though I feel like this one could have been stronger. Maybe it's as simple as dropping the word "more" for better symmetry and ending in a stronger place.

Either way, I think the campaign is great. The book/movie line is outstanding. Nice job.

viky's picture
viky
Activity Score 358

Brilliant copy!!!

Flooded with art!

vurtomatic's picture
vurtomatic
Activity Score 364

'If two letters keepS' ?

teenie's picture
teenie
Activity Score 1894

They mean two letters as one thing--not "if these two letters keep" but rather "if reading these two letters keeps". See?

vurtomatic's picture
vurtomatic
Activity Score 364

Is this how you rationalise fucking up the language?

whitewhite's picture
whitewhite
Activity Score 251

YOu belittled TV to two letters. Then i wud say book is just a four letterd thing.

sparky's picture
sparky
Activity Score 454

this is a great copy campaign

tomr's picture
tomr
Activity Score 6

The book/movie line is a famous quote. This one is also borrowed.

Andy-B's picture
Andy-B
Activity Score 280

They are advertising a book. but the ad promotes Tv?
they should have atleast used the word 'SEX'. anyway you only have 3 seconds to read a billboard, so the line is too long

Arisca's picture
Arisca
Activity Score 164

If two letters KEEP you entertained... would be more like it.

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