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Brisbane Writers Festival: TV
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Copywriter: Matt Gray
Released: September 2008
Comments
Great job, Matt! :)
witty thought. I like design of the book cover.
Very good copy. Kudos.
nice!
This is a great line-driven campaign. Though I feel like this one could have been stronger. Maybe it's as simple as dropping the word "more" for better symmetry and ending in a stronger place.
Either way, I think the campaign is great. The book/movie line is outstanding. Nice job.
Brilliant copy!!!
Flooded with art!
'If two letters keepS' ?
I've thought they speak English there.
They mean two letters as one thing--not "if these two letters keep" but rather "if reading these two letters keeps". See?
Is this how you rationalise fucking up the language?
YOu belittled TV to two letters. Then i wud say book is just a four letterd thing.
Awww, you kill every joke, right? Still, 4 is more than 2. what do ya say?
Think he's gonna say "Less is more." hahaha
:))
this is a great copy campaign
The book/movie line is a famous quote. This one is also borrowed.
They are advertising a book. but the ad promotes Tv?
they should have atleast used the word 'SEX'. anyway you only have 3 seconds to read a billboard, so the line is too long
If two letters KEEP you entertained... would be more like it.
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