Breeze Washing Detergent: Ketchup

Today's stains are complex.

Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Copywriter: Ashlynn Sum
Art Director: Liong Khoon Kiat
Photographer: Jeremy Wong / Nemesis Picture
Typographer: Liong Khoon Kiat
Art Buyer: Jacqueline Wong
Account Supervisors: Srija Chatterjee, Ranjit Jathanna
Account Manager: Khatkhanang Chavalitsakulchai
Planner: Jonathan Nienaber
Retouching: Miracle Factory

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9 comments

certaintly's picture
certaintly
4060 pencils

nice insight, good execution.

like

certaintly's picture
certaintly
4060 pencils

(although ill add, the strings seem unnecessary)

CommandZ's picture
CommandZ
2453 pencils

I concur, the strings aren't needed, but strings seem to be a trend these days for reasons unknown.

kleenex's picture
kleenex
22668 pencils

I like.

Farg's picture
Farg
2 pencils

The strings are there to show that it is a photo. I think.

sacrilegend's picture
sacrilegend
1055 pencils

I thought the strings were representative of the stuff clinging to the fabric.

... God, I'm such an ad wanker.

uncertaintly's picture
uncertaintly
225 pencils

It's cool and I like it. But, I get kinda tired of those same backgrounds. Those are too easy to do and would of been better to actually have a background that fitted the concept. 7/10

apuorva's picture
apuorva
104 pencils

great work.......but yes dint understand the significance n need of the strings though

Siddarth Basavaraj's picture
Siddarth Basavaraj
1657 pencils

Refreshingly done.. Now that's the formula to make great campaigns... Loved it completely

Love creating ads..

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