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Interactive poster

Published/Aired: 
December 2011
Description: 

Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'

Touch them to ensure that they don't disappear

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Tačevski

Comments (6)

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Highest Rated

Memetic's picture
Memetic
Activity Score 150

Interesting idea but I hardly think men need to be reminded to touch their partners breasts.

andylefty's picture
andylefty
Activity Score 4535

Great. I wonder how many posters were made and if this is efficient to reach a significant audience.

kleenex's picture
kleenex
Activity Score 43434

me too.

Wordfruit's picture
Wordfruit
Activity Score 1023

Good idea.

kalankji's picture
kalankji
Activity Score 229

need is to go beyond this to diagnose, the same idea is getting repeated

F-16's picture
F-16
Activity Score 7

Really clever idea!

Memetic's picture
Memetic
Activity Score 150

Interesting idea but I hardly think men need to be reminded to touch their partners breasts.

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