ADVERTISING

Breast Unit Prague

Interactive poster

Agency: Leagas Delaney

Description

Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'

This professional campaign titled 'Interactive poster' was published in Czechia in December, 2011. It was created for the brand: Breast Unit Prague, by ad agency: Leagas Delaney. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Tačevski

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.