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Interactive poster

Published/Aired: 
December 2011
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Description: 

Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'

Touch them to ensure that they don't disappear

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Tačevski

Comments (6)

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Highest Rated

Memetic's picture
Memetic
150 Activity Scores

Interesting idea but I hardly think men need to be reminded to touch their partners breasts.

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