Breast Unit Prague, Center for diagnosis and treatment of breast cancer: Interactive poster

Touch them to ensure that they don't disappear

Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Tačevski
Published: December 2011

6 comments

andylefty's picture
andylefty
4533 pencils

Great. I wonder how many posters were made and if this is efficient to reach a significant audience.

kleenex's picture
kleenex
27986 pencils

me too.

kalankji's picture
kalankji
229 pencils

need is to go beyond this to diagnose, the same idea is getting repeated

F-16's picture
F-16
7 pencils

Really clever idea!

Memetic's picture
Memetic
150 pencils

Interesting idea but I hardly think men need to be reminded to touch their partners breasts.

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