Braunwald Tourism: Mountain degustation in the city

A poster covered with sealed air bubbles invites polution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort «Braunwald» (Switzerland). A campaign by «Braunwald Tourism» in all major cities in german-speaking Switzerland.

Advertising Agency: Wirz BBDO Network, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Conny Jäger
Copywriter: Hanspeter Schweizer
Published: December 2009

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12 comments

kamilwoojcik's picture
kamilwoojcik
139 pencils

i like it!

lucdesaulniers's picture
lucdesaulniers
1147 pencils
jamesrothenburg's picture
jamesrothenburg
554 pencils

Why are some only concerned wit whether something has been done before? How about offering offering some constructive criticism instead?

mrckais's picture
mrckais
415 pencils

yep, maybe the resource has been used before, but we should focus on the idea behind this. in this case i must say that i don't like it

mrckais

AlatusGroup's picture
AlatusGroup
16 pencils

Agree- I don't like it either.

amchamas's picture
amchamas
92 pencils

ooo the acne post from lucdesaulniers is excellent. it hits the idea way better than this does.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Precisely my point. A guy in a bar drinking beer is not an object, but the concept of the "object", in this case popping bubbles and how the concept was use to reinforce the message.

kripaakar's picture
kripaakar
522 pencils

good visual appeal, but feel the concept of the air bubble is lame

silvi's picture
silvi
4172 pencils

Ok, it´s done, but nothing is really new in advertising. Absolutly nothing.

minimi's picture
minimi
3 pencils

The idea to transport fresh air from the mountains into the city is brilliant. Of course bubbles have been used for all sort of nasty things but hey let’s face it who had the idea to fill them up with healthy air?!
10 points for this add: cool design, brilliant message and it works¨! Send some bubbles to my head office in N.Y. please!

kurosowa2010's picture
kurosowa2010
3 pencils

Minimi is right!

Great idea and hope to have these bubbles soon in Tokyo ! Arigato Switzerland

Guest's picture
Guest

i just can remember the play station version.

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