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Braunwald Tourism: Mountain degustation in the city

Braunwald Tourism: Mountain degustation in the city
Your rating: None Average: 6.9 (40 votes)

A poster covered with sealed air bubbles invites polution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort «Braunwald» (Switzerland). A campaign by «Braunwald Tourism» in all major cities in german-speaking Switzerland.

Advertising Agency: Wirz BBDO Network, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Conny Jäger
Copywriter: Hanspeter Schweizer
Published: December 2009

Comments

kamilwoojcik's picture 141 pencils
8

i like it!

lucdesaulniers's picture 1099 pencils
jamesrothenburg's picture 394 pencils

Why are some only concerned wit whether something has been done before? How about offering offering some constructive criticism instead?

mrckais's picture 417 pencils

yep, maybe the resource has been used before, but we should focus on the idea behind this. in this case i must say that i don't like it

mrckais

AlatusGroup's picture 16 pencils

Agree- I don't like it either.

amchamas's picture 92 pencils

ooo the acne post from lucdesaulniers is excellent. it hits the idea way better than this does.

lucdesaulniers's picture 1099 pencils

Precisely my point. A guy in a bar drinking beer is not an object, but the concept of the "object", in this case popping bubbles and how the concept was use to reinforce the message.

kripaakar's picture 454 pencils

good visual appeal, but feel the concept of the air bubble is lame

silvi's picture 3690 pencils

Ok, it´s done, but nothing is really new in advertising. Absolutly nothing.

minimi's picture 3 pencils
10

The idea to transport fresh air from the mountains into the city is brilliant. Of course bubbles have been used for all sort of nasty things but hey let’s face it who had the idea to fill them up with healthy air?!
10 points for this add: cool design, brilliant message and it works¨! Send some bubbles to my head office in N.Y. please!

kurosowa2010's picture 3 pencils
10

Minimi is right!

Great idea and hope to have these bubbles soon in Tokyo ! Arigato Switzerland

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