Bratislava Zoo: Leopard

Come visit their luckier relatives.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Ivan Holic
Copywriter: Karol Thiry
Assoc Creative Director: Eugen Suman
Account manager: Martin Janik
Published: September 2012

10 comments

danielchapman's picture
danielchapman
292 pencils

sorry guys. great TV ads, print is creative masturbation.

Theyre funny, but really 90% of people that are interested in seeing exotic animals, arent going to consider visual puns regarding their slaughter and manufacturing strong brand positioning....

it is a laugh. but its the equivalent of a racist joke. Nobody wins.

certaintly's picture
certaintly
4056 pencils

very well said

Black Hour's picture
Black Hour
368 pencils

It's probably for people who never go to the zoo or don't care about the animal cause as much as others.
I think the joke might work in this case.

Anne's picture
Anne
508 pencils

I don't think it creates the emotion it should.

kleenex's picture
kleenex
33776 pencils

I like the concept.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

works

Love creating ads..

mr.x's picture
mr.x
974 pencils

Creativity isn't enough in advertising. The real purpose of advertising is, in the end, to help the client make more money. This ad doesn't make me want to visit the zoo at all. If you can't be creative AND effective, then you'll probably fail.

Milan Solanki's picture
Milan Solanki
988 pencils

exactly

largeformatdesigner's picture
largeformatdesigner
5 pencils

A lot of people have already said it. If you have to be disgraceful towards the cause just to garner attention, you are failing at your job. Cool concept but just doesn't work for this client.

mashi_04's picture
mashi_04
80 pencils

take Ad as an Ad ... good concept though OO_OO

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