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Giant Storage

Agency: 
Published/Aired: 
July 2012
7041
Description: 

Brief: The USB market in India is largely dominated by global players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.

Idea: Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB“.

Result: The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.

Outdoor advertisment created by Publicis, India for BrandSTIK, within the category: Electronics, Technology.

Advertising Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Directors: Vivek Rao, Shahrukh Irani
Art Directors: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi

Comments (7)

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sanyal.sanjeet's picture
sanyal.sanjeet
Activity Score 97

copied...

sanjeet sanyal
User Experience Specialist at Reliance Jio

kalpesh78's picture
kalpesh78
Activity Score 2578

yup. Copied.

ideas....30 minutes nahi toh free.

Rabubi's picture
Rabubi
Activity Score 560

Although it is the same idea, this is a far better execution.

Jackbr's picture
Jackbr
Activity Score 1500

Copied

JackBR

kalpesh78's picture
kalpesh78
Activity Score 2578

@Rabubi. If i have a reference in front of me i can always make it better in execution or idea. but that does not change the fact that its lifted / inspired.

ideas....30 minutes nahi toh free.

jackblack's picture
jackblack
Activity Score 2355

Done. Done. Joe LaPompe where are you brother?

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