Brake Road Safety Charity: Elderly lady

Take the pressure off residential roads, GO 20

Blue Hive London have launched an outdoor campaign for brake (the road safety charity) promoting safer walking and cycling, by appealing to drivers to 'go 20'. The work is designed to create awareness as well as support the organisation's pr and lobbying activity during the uk's national road safety week.

Advertising Agency: Blue Hive, London, UK
Creative Director: Karin Onsager-birch
Art Director: Peter Hvid
Copywriter: Nigel Edginton-Vigus
Photographer: Sean De Sparengo
Retoucher: Smoke & Mirrors
Published: November 2012