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Bon Ton Eyecare: Tiny

Bon Ton Eyecare: Tiny
Your rating: None Average: 2.7 (6 votes)

Advertising Agency: TBWA, Gurgaon, India
Creative Director / Art Director / Copywriter / Illustrator: Somenath Chakraborty
Creative VP: Anirban Sen
Published: December 2007

Comments

Killer Kowalski's picture 391 pencils
Killer Kowalski | Mon, 2008-04-28 05:48

if this is real advertising and not a desperate attempt to win an award, it needs a headline. otherwise regular people wont get it.

cullers's picture 334 pencils
cullers | Mon, 2008-04-28 11:17

I'm pretty darn blind. Personally, when I can't read things at my eyecare doctor I get pretty peeved. "Don't they understand I wouldn't be here if I wasn't blind? Why is this type in this dumb eye brochure so small?" It kinda feels like they're mocking me. "Haha if your vision didn't suck, you could totally read this!"

That's just a personal perception.

Tincho's picture 1105 pencils
Tincho | Mon, 2008-04-28 12:34

Agree with Killer&Cullers.
And where it says "concept" should say "idea".
And those are not "results".

juliangray's picture 1023 pencils
juliangray | Wed, 2008-04-30 11:21

agree with cullers+tincho.

kant's picture 128 pencils
kant | Sun, 2008-06-15 16:30

Why all the scams comes from India?

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