Advertising Agency: TBWA, Gurgaon, India
Creative Director / Art Director / Copywriter / Illustrator: Somenath Chakraborty
Creative VP: Anirban Sen
Published: December 2007
I'm pretty darn blind. Personally, when I can't read things at my eyecare doctor I get pretty peeved. "Don't they understand I wouldn't be here if I wasn't blind? Why is this type in this dumb eye brochure so small?" It kinda feels like they're mocking me. "Haha if your vision didn't suck, you could totally read this!"
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if this is real advertising and not a desperate attempt to win an award, it needs a headline. otherwise regular people wont get it.
I'm pretty darn blind. Personally, when I can't read things at my eyecare doctor I get pretty peeved. "Don't they understand I wouldn't be here if I wasn't blind? Why is this type in this dumb eye brochure so small?" It kinda feels like they're mocking me. "Haha if your vision didn't suck, you could totally read this!"
That's just a personal perception.
Agree with Killer&Cullers.
And where it says "concept" should say "idea".
And those are not "results".
agree with cullers+tincho.
Why all the scams comes from India?