Bon o Bon: Wish

Every December, Bon o Bon chocolate issues an outdoor greeting. This time, we wanted to do something different. We offered everybody a space to express their new year's wishes. Hundreds of ¨Available¨ billboards in the city streets invited the people to enter where they could write their wish, choose the city where they wanted it to be published and vote for the ones they liked most. The most voted ones were published in the last days of the month in Buenos Aires, Cordoba, Mendoza, Mar del Plata y Montevideo.

Advertising Agency: Leo Burnett Argentina
Chief Creative Directors: Seto Olivieri, Pablo Capara
Creative Director: Fernando Militerno
Art Directors: Fernando Militerno, Paula Benvegnú
Copywriters: Ramiro Gamallo, Nía Martínez
Illustrator: DiazFeich
Other additional credits: Max Soria
Web designer: Alejandra Bravo Desarrollador web: Maximiliano Spika
Released: December 2008

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federo's picture
781 pencils


tirthomitro's picture
2722 pencils

K I C K A S S S S S !!!!!!!!!!!!!!!!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

not bad. seen it before in similar executions for everything from detergent to grafitti pain remover.

Guest's picture

i wish to invite the art director (female) to spend a nigth at my parent's house watching porn movies.
my email is


Adnomist's picture
51 pencils



Guest's picture

seen it done for some beer in US. and it us keep the beer a dollar a bottle. liked it much more than this.

khalsain's picture
244 pencils

cute !

Guest's picture

I love this campaign!

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