Web designer: Alejandra Bravo Desarrollador web: Maximiliano Spika
Outdoor advertisment created by Leo Burnett, Argentina for Bon o Bon, within the category: Confectionery, Snacks.
Every December, Bon o Bon chocolate issues an outdoor greeting. This time, we wanted to do something different. We offered everybody a space to express their new year's wishes. Hundreds of ¨Available¨ billboards in the city streets invited the people to enter www.yourbonobonwish.com where they could write their wish, choose the city where they wanted it to be published and vote for the ones they liked most. The most voted ones were published in the last days of the month in Buenos Aires, Cordoba, Mendoza, Mar del Plata y Montevideo.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More